This article originally appeared in USA Today!

Let other vocations have their bawdy bumper stickers, it’s really successful sales people who are the best lovers, says Jim Schneider.

“Think about it,” says the president of Denver-based Schneider Sales Management, Inc., a sales training and consulting firm:

“The best sellers are able to relax and think of the other person, instead of thinking of their performances. And as a result, they’re more sensitive to what works and what doesn’t. They adjust naturally to the needs of the moment.”

Of course Schneider, who tries to teach his trainees to think more about the client’s needs and desires than their own performances and sales quotas, isn’t absolutely sure about his theory. “I can demonstrate that our people are good sellers,” he says with a laugh, “but I haven’t really tried to track their bedroom performance yet.”

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