Will AI and self-help technology replace salespeople? How technology is impacting banks and credit union hiring.
Will AI, in-branch, and self-help technology replace salespeople at banks and credit unions? The simple answer is NO according to a gathering of banking and tech thought leaders at the recent Future Branches conference in Austin, TX. But it will change how branch sales roles function, and add some key competencies required for salespeople.
While technology helps tremendously with understanding customer behavior, prospecting, and creating great customer journeys, there will always be a need for salespeople who can form and maintain relationships as a trusted advisor. No technology can build trust the way a great salesperson with keen emotional intelligence can. People are also needed to handle the sale of complex products, and to sell the benefits of new technology in order to drive adoption.
An article in the Harvard Business Journal suggests that, “Humans will need to focus on managing exceptions, tolerating ambiguity, using judgment, shaping the strategies and questions that machines will help enable and answer, and managing an increasingly complex web of relationships with employees and customers.”
For deeper conversations about how your bank or credit union hiring and sales practices may change as technology changes, sign up for the Schneider Report now.
